中国经济的高速发展，带来了消费文化的曰益流行，同时也催生了一批具有高学历，充分享受资本主义消费模式的年轻人，他们习惯于当月工资当月花。因而被称为“月光族”(the moonlight group)。“月光族”一词出现于20世纪90年代后期，是用来讽刺那 些出身富裕、接受高等教育、充分享受快餐文化(fast food culture)的年轻人。
It is the money given to kids from their parents and grandparents as New Year gift. The money is believed to bring good luck, ward off monsters; hence the name "lucky money". Parents and grandparents first put money in small, especially-made red envelopes and give the red envelopes to their kids after the New Year's Feast or when they come to visit them on the New Year. They choose to put the money in red envelopes because Chinese people think red is a lucky color. They want to give their children both lucky money and lucky color.